Lecture Week2. Interactivity.

As media interactivity increases, the question is raised of how the audience will react to interactive websites. In my personal opinion, I prefer to read printed information than to read things online or on a screen, although the content is no different. The ‘produser’ is still reading the same information, with the same message and then having an opinion on it, yet if read online, is making their comments in a forum rather than speaking their opinions. The audience can take on active roles and ‘blur the boundaries of production and consumption’, by replying on discussion boards and commenting on newspaper articles etc. This makes it easier to voice your own opinions on an article or information and explore other views or information on a similar subject.
Although there is a great difference between reading a magazine article interactively and reading a normal magazine, the idea of non-linear order, and choosing what part of an article to read, is no different to skimming over pages which you have no interest on. The ‘produser’ has the ability to choose what they read, rather than reading what the mass media present to them. I understand that media interactivity helps the 'produser' to find out information quickly and easily, yet I still prefer not to read information on-screen.

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